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The Journal

Essays on the work and everything adjacent

I write when I have something worth saying — about positioning, strategy, the business of doing serious work. No content calendar. No filler. Just writing that earns its place in your inbox.

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Must Read Articles

01
Why Your Website Isn’t Converting (And Why It's Not a Design Problem)
02
The Difference Between Being Known and Being Recognized
03
What Your Ideal Client Actually Reads on Your Website
04
The Gap Nobody Talks About — When Your Work Outgrows Your Presence
05
Why Clarity Converts And Vagueness Is Costing You More Than You Think

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by Northfolk