FAQ 01
A few things worth knowing before you reach out.
01. How do I know which engagement is right for me?
Most people know intuitively whether they need positioning work, copy, or both. If it's unclear, say so in the inquiry. That's a normal part of the conversation, not a gap in preparation.
02. Do you work with businesses outside brand strategy and creative services?
The work is built for service providers, consultants, and creative professionals specifically. If that's not the shape of the business, this likely isn't the right fit, and it's better to know that early.
03. What happens after I submit the form?
A response within 48 hours, either a request for more detail or a scheduled call. No automated sequence, no holding pattern.
04. Do you offer payment plans?
For full engagements, yes. Details are confirmed once scope is defined.
05. How far in advance should I book?
Availability moves on a rolling basis. The honest answer is sooner rather than later, particularly for the Brand Direction & Execution tier.
06. What if I'm not ready for a full engagement yet?
The Intensive Day exists for exactly that. One focused session, one resolved decision, no long-term commitment required.
FAQ 02
A few things worth clarifying.
What's the typical timeline from inquiry to project start?
From initial inquiry to signed agreement is typically [1–2 weeks]. Project start depends on current availability — I recommend reaching out at least [X weeks] in advance of your preferred start date.
Do you offer any type of payment plans?
Yes. All projects over $[X] can be structured across [X] installments. Terms are confirmed at the proposal stage.
How involved do I need to be during the project?
Meaningfully involved at key decision points, but not in the day-to-day execution. I'll need [X hours] of your attention during [kickoff / strategy / review phases]. The rest is on me.
What separates your work from others in this space?
The thinking. Most [deliverables] look similar at surface level. What makes the difference is the strategy underneath — and that's where this engagement goes deepest.
What if the project needs to change scope mid-way?
It happens, and it's not a problem. Any scope changes are documented and agreed upon in writing before work continues. Nothing changes without your sign-off.
What does the final deliverables include?
The specifics are confirmed at the proposal stage, but every project closes with documented strategy, final files in agreed formats. Nothing is delivered without a record of the reasoning behind it.
Is there a type of project this isn't the right fit for?
Yes. Projects that are primarily execution-only, or where the strategy has already been locked by another party, tend not to benefit from this process. The work goes deepest when there's room to think, not just produce.
Is support available once the project closes?
A [30-day] support window is included in every engagement. Beyond that, ongoing advisory retainers are available to clients with a completed project on record. Details are outlined at the proposal stage.
How many revisions are included, what counts as one?
Each project includes [X] rounds of revisions, defined as a single consolidated set of feedback responded to in full. Rounds are not per element — they are per stage. This keeps the process moving and the feedback focused.
FAQ 03
What’s the typical timeline from inquiry to project start?
From initial inquiry to signed agreement is typically [1–2 weeks]. Project start depends on current availability — I recommend reaching out at least [X weeks] in advance of your preferred start date.
How involved do I need to be during the project?
Meaningfully involved at key decision points, but not in the day-to-day execution. I'll need [X hours] of your attention during [kickoff / strategy / review phases]. The rest is on me.
What separates your work from others in this space?
The thinking. Most [deliverables] look similar at surface level. What makes the difference is the strategy underneath — and that's where this engagement goes deepest.
What if the project needs to change scope mid-way?
It happens, and it's not a problem. Any scope changes are documented and agreed upon in writing before work continues. Nothing changes without your sign-off.
Do you offer any type of payment plans?
Yes. All projects over $[X] can be structured across [X] installments. Terms are confirmed at the proposal stage.